Pillar 2 - Athlete Marketing

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Brand Strategy & Positioning
Identifying and aligning partnership opportunities with the athlete’s personal brand to deliver authentic, high-impact campaigns.

Commercial Contract Negotiation
Sourcing, negotiating, and managing endorsement and commercial agreements to maximise value and brand integrity.

Long-Term Brand Partnerships
Building meaningful, sustainable relationships with businesses and brands that extend beyond one-off campaigns.

Livia is our Head of Athlete Partnerships!

With her extensive marketing experience and passion for sports, Livia is poised to help athletes connect with brands and unlock new opportunities. Her expertise in digital marketing, campaign strategy, and relationship-building will be invaluable as we continue to elevate our athlete partnerships.

At Athlete Advantage, we are committed to building meaningful, long-term partnerships between athletes and brands. We strategically align businesses with athletes whose values, identity, and audience genuinely connect - creating powerful, authentic, and results-driven marketing campaigns.

Strategic Sponsorship. Authentic Partnerships. Lasting Impact.

We identify and secure strategic sponsorship opportunities that strengthen your career and personal brand.

We build long-term, meaningful partnerships with businesses that align with your values.

We deliver authentic, high-impact campaigns that create influence and commercial growth.

We offer a range of tailored partnership opportunities designed to align with your brand objectives, including:

• Paid Brand Partnerships
• Integrated Marketing Campaigns
• Speaking Engagements - awards evenings, charity events, corporate functions, gala dinners, and conferences
• Event Appearances & Brand Activations
• Product Collaborations & Allowances
• One-Off Product Gifting

These opportunities are not exhaustive. We work closely with our partners to design bespoke collaborations that deliver meaningful value and measurable impact.

Please get in touch to discuss how we can align our athletes with your brand and marketing strategy.

Premium Content. Authentic Engagement. Measurable Impact.

• High-quality social media and digital content
• Professional photoshoots and campaign assets
• Direct access to engaged sporting audiences
• Elevated events and brand activations
• Stronger advertising performance
• Enhanced credibility through athlete alignment

Partnering with Athlete Advantage is an opportunity to support not only the athletes we represent, but also the dedicated management team working behind the scenes to ensure they receive the opportunities and recognition they deserve.

Ways to partner with our agency include:

• Product Gifting -  inclusion in athlete welcome packs and onboarding experiences
• Website Advertising & Brand Placement - visibility across our digital platforms

We welcome innovative partnership ideas and are open to exploring bespoke collaborations that create mutual value.

Prodeuce  is our strategic partner in the sports industry, specialising in content creation and sports marketing. Prodeuce's  service is optional and may be utilised by businesses or brands that require assistance in bringing their athlete marketing ideas to life.

Prodeuce's  services:

Social Campaign Creative Lead

• Coming up with the ideas for marketing campaigns - story lines, content output, talent ideas etc.

Social Campaign Management

• Leading the whole campaign from start to finish - scheduling, algorithm, socials, edm etc.

Content Creation 

• Professional photoshoots and photography on brand. Professional videography in video or reel format which can repurpose into website.

Prodeuce a is currently working with the likes of Zespri  AIMS games, the Steven Adams Basketball Academy and the ASB Tennis Classic.